Finding Frisson / Insights
The Intelligence Behind What’s Next.
Perspectives on AI, agentic commerce, emerging technology, market expansion, and the evolving strategies behind B2B growth.
Latest Thinking
4 articles
The Future of MarTech & SaaS
Why Early-Stage DTC Brands Miss the Mark on Retention
Acquiring a new customer costs 5x more than keeping an old one. And yet, most early-stage brands are so blinded by the dopamine rush of new customer notifications that they miss the real goldmine: retention. Let’s be real. Most early-stage brands aren’t ignoring retention because they don’t care. They’re ignoring it because they don’t know where to start.
November 7, 2026 · 3 min read
The Future of MarTech & SaaS
The Audience Is No Longer Just Humans
For most of modern marketing, we made one core assumption without even saying it out loud: the audience was a person.
Chris Parker · October 25, 2026 · 8 min read
The Future of MarTech & SaaS
Why Brand Will Outrank Performance
The most sustainable growth will come from being the brand people think of first, not the one they found in a sidebar ad. Buyers are craving trust and authenticity. Channels are crowded. Attribution is foggy. And the most underrated growth lever in B2B right now? Brand. Build it. Invest in it. Defend it. Because if people don’t believe in your brand your performance ads are just noise.
September 7, 2026 · 3 min read
The Future of MarTech & SaaS
Unmasking the Dark Funnel: What It Is, Why It Matters, and What You Can Do About It
The dark funnel isn’t new—it’s just finally being named. It’s where trust is formed, where awareness grows, and where decisions begin. The brands that win in 2025 will stop obsessing over what they can’t track—and start investing in being present, consistent, and influential where their buyers are making up their minds. Even if it’s in a group chat you’ll never see.
January 7, 2026 · 3 min read