Finding Frisson

Finding Frisson / Insights

The Intelligence Behind What’s Next.

Perspectives on AI, agentic commerce, emerging technology, market expansion, and the evolving strategies behind B2B growth.

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Latest Thinking

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AI & Commercial Transformation

The Most Under-Rated Skill of a Great CRO: Building the Ad Sales Team From Scratch

Building an ad tech sales team from scratch is one of the most critical, yet often overlooked skills of a great CRO or sales leader.

November 7, 2026 · 4 min read