About
Finding Frisson brings together experienced technology and commercial leaders who have built, scaled, and transformed go-to-market organizations. We combine firsthand operating experience with fresh perspectives on AI, emerging markets, and the next generation of commercial growth.
Our story
We've built and led commercial organizations — owning targets, hiring teams, and launching products — not just advised them from the outside.
Along the way we kept seeing good products held back by outdated positioning, narrow market definitions, and go-to-market execution that never caught up with the opportunity.
AI and agentic technologies are now changing how markets operate. The openings they create reward both strategic thinking and practical operating experience — the combination we bring to every conversation.
Leadership
Different backgrounds. A shared perspective on how technology companies grow, compete, and adapt.
Steve is a go-to-market leader with more than 25 years of experience across retail, marketing, and advertising technology, including CMO and VP of Marketing roles. He currently leads product marketing at Azira, bringing AI-powered location intelligence to market.
Chris is a MarTech sales leader who grew a global, fully distributed sales team as VP of Sales at Customer.io and was named one of The Software Report's Top 25 Software Sales Executives of 2022. He now helps world-class brands solve customer engagement challenges at Iterable.
Read Their Insights
Alex has spent more than 15 years helping B2B software companies grow, often as the founding marketer building the function, team, and engine from the ground up. He also serves as Head of Marketing at Cohora, a customer retention platform for ecommerce brands.
Your strategy is shaped by people who've led commercial organizations and owned the outcomes.
We focus on decisions, execution, and measurable progress — not presentation volume.
We work alongside leadership teams to turn strategy into action.
We bring a perspective, challenge assumptions, and prioritize what matters.
Combined go-to-market leadership across our team
Where our operating experience sits
Chris Parker — The Software Report's Software Sales Executives of 2022
Exploring new markets, rethinking your go-to-market strategy, or navigating AI-driven disruption? Let's compare perspectives.
