Finding Frisson / Insights
The Intelligence Behind What’s Next.
Perspectives on AI, agentic commerce, emerging technology, market expansion, and the evolving strategies behind B2B growth.
Latest Thinking
3 articles
The Modern GTM Playbook
Why Are We Still Complaining About Junk Leads and Marketing Chasing MQL Volume Goals?
Every time I scroll through LinkedIn, there’s another thought leader ranting about how sales teams are stuck dealing with “junk leads” and how marketing is just obsessed with hitting MQL goals. Why is this still an issue? Why are we still running in circles? Let’s unpack this, because clearly, someone needs to.
November 7, 2026 · 6 min read
The Modern GTM Playbook
Beyond the Close: Why Seamless Handoffs Define the Customer Experience
Seamless handoffs between sales, onboarding, and customer success are critical to delivering a consistent customer experience and unlocking long-term growth. This post explores where friction typically occurs and outlines actionable strategies to drive retention through structured transitions, shared accountability, and early customer value.
Chris Parker · November 7, 2026 · 4 min read
The Modern GTM Playbook
The B2B Creator Era: Why Your Best Marketer Might Be Sitting in a Sales Kickoff
Welcome to the B2B Creator Era where your customers don’t just want content, they want character. They don’t care how many awards your homepage has. They care whether your RevOps lead can break down pipeline acceleration in plain English without sounding like a robot trained on buzzwords and messy script.
May 7, 2026 · 3 min read