Finding Frisson / Insights
The Intelligence Behind What’s Next.
Perspectives on AI, agentic commerce, emerging technology, market expansion, and the evolving strategies behind B2B growth.
Latest Thinking
16 articles
Market Expansion & Growth Strategy
TAM Expansion As A Service (TEAAS)
By leveraging external GTM consultants, MarTech and AdTech companies can stay responsive to shifting market demands, optimize GTM costs, and seize new revenue opportunities—without straining internal teams or sacrificing momentum on core products. This approach not only accelerates time-to-market but also enhances a company's ability to innovate, grow, and thrive in an increasingly competitive marketplace.
November 7, 2026 · 2 min read
The Future of MarTech & SaaS
Why Early-Stage DTC Brands Miss the Mark on Retention
Acquiring a new customer costs 5x more than keeping an old one. And yet, most early-stage brands are so blinded by the dopamine rush of new customer notifications that they miss the real goldmine: retention. Let’s be real. Most early-stage brands aren’t ignoring retention because they don’t care. They’re ignoring it because they don’t know where to start.
November 7, 2026 · 3 min read
The Modern GTM Playbook
Why Are We Still Complaining About Junk Leads and Marketing Chasing MQL Volume Goals?
Every time I scroll through LinkedIn, there’s another thought leader ranting about how sales teams are stuck dealing with “junk leads” and how marketing is just obsessed with hitting MQL goals. Why is this still an issue? Why are we still running in circles? Let’s unpack this, because clearly, someone needs to.
November 7, 2026 · 6 min read
Market Expansion & Growth Strategy
The Evolution of Lifecycle Marketing: Embracing AI for Smarter Customer Journeys
Lifecycle marketing is shifting from manual workflows to AI-driven strategies, with reinforcement learning enabling real-time, personalized customer engagement across channels. Marketers are evolving into AI strategists, focusing on goal setting, customer experience tuning, and data collaboration while overseeing dynamic, automated customer journeys.
Chris Parker · November 7, 2026 · 3 min read
The Agentic Economy
Are We Heading Towards a Period of Tech Buyer’s Remorse?
Every week brings a new “game-changer,” “disruptor,” or some other buzzword we all secretly hate. And now, with AI flexing its digital muscles, companies are starting to wonder: Did we just blow a fortune on software that’s about to become the tech equivalent of a paperweight?
November 7, 2026 · 4 min read
Market Expansion & Growth Strategy
2025 Retail Media Predictions
In 2025, Retail Media will be defined by one central driver: money. Both Retail Media Networks (RMNs) and their partners will prioritize strategies that grow revenue. Let's take a look at some of the trends that will define this booming $165 billion market next year.
November 7, 2026 · 4 min read
Market Expansion & Growth Strategy
Why B2B Marketing Needs a B2C Makeover (And How to Pull It Off)
B2B Marketing doesn’t have to be boring. It shouldn’t be. If your brand doesn’t feel like something your buyer would follow on social media, it’s time for a glow-up. B2B buyers are craving the same level of engagement and delight as their B2C counterparts.
November 7, 2026 · 2 min read
The Modern GTM Playbook
Beyond the Close: Why Seamless Handoffs Define the Customer Experience
Seamless handoffs between sales, onboarding, and customer success are critical to delivering a consistent customer experience and unlocking long-term growth. This post explores where friction typically occurs and outlines actionable strategies to drive retention through structured transitions, shared accountability, and early customer value.
Chris Parker · November 7, 2026 · 4 min read
Insight
AdTech Go-To-Market RACI
If your company's new Adtech or Martech product isn't lighting the world on fire like you hoped it would, don't be took quick to blame your sales team. The problem may be that your GTM process sucks.
November 7, 2026 · 1 min read