Finding Frisson / Insights
The Intelligence Behind What’s Next.
Perspectives on AI, agentic commerce, emerging technology, market expansion, and the evolving strategies behind B2B growth.
Latest Thinking
5 articles
Market Expansion & Growth Strategy
TAM Expansion As A Service (TEAAS)
By leveraging external GTM consultants, MarTech and AdTech companies can stay responsive to shifting market demands, optimize GTM costs, and seize new revenue opportunities—without straining internal teams or sacrificing momentum on core products. This approach not only accelerates time-to-market but also enhances a company's ability to innovate, grow, and thrive in an increasingly competitive marketplace.
November 7, 2026 · 2 min read
Market Expansion & Growth Strategy
The Evolution of Lifecycle Marketing: Embracing AI for Smarter Customer Journeys
Lifecycle marketing is shifting from manual workflows to AI-driven strategies, with reinforcement learning enabling real-time, personalized customer engagement across channels. Marketers are evolving into AI strategists, focusing on goal setting, customer experience tuning, and data collaboration while overseeing dynamic, automated customer journeys.
Chris Parker · November 7, 2026 · 3 min read
Market Expansion & Growth Strategy
2025 Retail Media Predictions
In 2025, Retail Media will be defined by one central driver: money. Both Retail Media Networks (RMNs) and their partners will prioritize strategies that grow revenue. Let's take a look at some of the trends that will define this booming $165 billion market next year.
November 7, 2026 · 4 min read
Market Expansion & Growth Strategy
Why B2B Marketing Needs a B2C Makeover (And How to Pull It Off)
B2B Marketing doesn’t have to be boring. It shouldn’t be. If your brand doesn’t feel like something your buyer would follow on social media, it’s time for a glow-up. B2B buyers are craving the same level of engagement and delight as their B2C counterparts.
November 7, 2026 · 2 min read
Market Expansion & Growth Strategy
How Much Does Size Matter in Retail Media? An Argument for the Viability of the Long Tail
Will the long tail of Retail Media shrink in 2025? Despite concerns about limited budgets, Retail Media Networks (RMNs) operate differently from traditional media. This post highlights four reasons why RMNs’ long tail is sustainable. For mid-market retailers or those launching an RMN, discover why 2025 is the time to embrace Retail Media.
July 7, 2026 · 3 min read