Finding Frisson / Insights
The Intelligence Behind What’s Next.
Perspectives on AI, agentic commerce, emerging technology, market expansion, and the evolving strategies behind B2B growth.
Latest Thinking
2 articles
The Agentic Economy
Are We Heading Towards a Period of Tech Buyer’s Remorse?
Every week brings a new “game-changer,” “disruptor,” or some other buzzword we all secretly hate. And now, with AI flexing its digital muscles, companies are starting to wonder: Did we just blow a fortune on software that’s about to become the tech equivalent of a paperweight?
November 7, 2026 · 4 min read

The Agentic Economy
The AI-Empowered Sales Team: Building Relationships at Scale
AI is revolutionizing sales by automating tasks, enabling personalized, trust-based relationships. It empowers teams with insights and tools like generative proposals, complementing human connection for hyper-relevant solutions and long-term success.
Chris Parker · August 11, 2026 · 3 min read
