Case Studies

Outcomes that hold up in a board meeting.

A selection of recent engagements across B2B SaaS, MarTech and AdTech.

MarTech · Series C

Repositioned a CDP into the AI orchestration layer

Rebuilt category POV, rewrote sales narrative, launched analyst program — won three Tier-1 logos in Q1 post-engagement.

0%

pipeline lift in 6 months

B2B SaaS · Growth Stage

Unlocked enterprise motion for a PLG company

Designed enterprise sales architecture, built ICP and battlecards, embedded with first three enterprise reps.

0x

ACV uplift

AdTech · Scale-up

Expanded TAM into retail media

Sized the opportunity, reframed positioning for CPG buyers, orchestrated category launch.

0%

net-new revenue from new segment

B2B SaaS · Series B

Rebuilt the demand engine around intent

Replaced MQL volume with revenue-weighted measurement, ABM motion across 220 named accounts.

0x

qualified pipeline per dollar